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Web design is an area focused on developing digital interfaces, such as the layout of websites and web applications. To do this, web designers create pages using programming languages or website creation platforms.

SEO is search engine optimization and refers to the process of improving a website's organic traffic and ranking on search result pages. This includes creating high-quality content, as well as monitoring the technical integrity of the site, establishing a presence in local searches and much more.

The sales funnel is a strategic model that shows the customer's journey, from the first contact with your company to the completion of the sale. It's a process that consists of following your customer from the moment they learn about your business until they buy your services or products.